New Product Development

We do not develop New Products. We help our clients do so profitably.

Idea Generation

Not enough ideas for new products, new applications or new markets? No problem! We will help you reload your New Product pipeline. Then, we will show you how to continue generating new ideas on your own.

Screening of New Product Ideas

Picking promising candidates from a long list of ideas requires knowledge of their potential market and their competition. We can quickly fill in the blanks with market intelligence specifically focused on the points relevant to your product.

Product Planning for Global Market

Developing New Products for global markets challenges many organizations. We can help you implement processes to successfully develop New Products for global markets. No more developing a product for the home country, then developing it again for foreign markets after the original product fails. We have implemented these processes as employees of global companies and accelerated revenue generation by 18 months to 3 years.

Product Portfolio Management

It is not enough to select the projects with the best potential ROI. The pipeline of New Products and projects have to support the overall company strategy. Too many incremental product improvements may absorb most of the resources that could be spent on high margin new products, leading to miss the desired targets for margin. On the other hand, too many challenging but high ROI projects may suppress investment in existing product lines, diminishing their margin and the cash flow required to support the challenging projects until those can pay off.

We help you balance your resources with a mix of projects that is right for your organization, taking into consideration a multitude of criteria. Whether your business has a few million dollars in annual Sales or a few hundred millions, is a market leader or eating off market crumbs.

Are You Successful at NPD?

How do you know if you are successful at New Product Development?

    • Products introduced in the last 7 years account for a sizable portion of your Sales and profits

    • Your new products have higher margins than the average for your existing product lines

  • Your return on new product investment is higher than your company's average ROI