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Technology Assessment International
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If you are considering acquiring the rights to a proprietary or patented technology, you might want to establish its viability, its value to your business and make sure that it is truly state of the art. Find out what other technologies are entering your market or are under development. Valuation of Intellectual Property
Learn about the market you are targeting, its size, its segments, its buying patterns, established competition, technological trends. As a conclusion to this study, we will recommend the best approach to this market, taking into consideration the strengths and weaknesses of your firm. Specify and/or Find a New Product Leverage your knowledge of your markets by introducing new products in your product line. This service can include developing product or service specifications to meet market requirements and /or finding products outside your company that you can distribute or manufacture and distribute. You have available capacity but are already getting all the business you think you can get profitably in your established markets. Let us look for prospective new markets for your products and services. If you wonder if you are getting your money’s worth out of R&D and Product Development spending, if your Sales and Marketing team mutters under its breath that nothing good ever comes out of R&D, if your R&D team complains that it is left to research in the dark, with no other input from Marketing than distracting requests which appear to be relevant to one customer only, this is the program for you. We will work with your Sales and Marketing and R&D teams to provide market data to define and justify the appropriate R&D programs. Better yet, we will show you how to establish patterns of communications so that the process continues after we leave. The benefits of this program are great. Time from idea to market can be cut in half. Appropriateness of R&D and Product Development can be increased to nearly 100%. Market penetration in foreign markets can be greatly improved. Foreign markets will be better served because they will have input in the design phase rather than have something downloaded several years too late. Improve Profits Through Product Differentiation Differentiating your product from the competition can be the key to higher profits. Key components of this program are understanding the value of this differentiation to your customer and communicating it clearly and quantitatively. It can be done through many different approaches, from better communication if your product is already different but you are not getting the financial reward you expect, to modifying the product or incorporating valuable technology or components.
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