Increasing Sales

There are three options to increase sales:

 

  • Drive an increase through better management of the existing products and territories,
  • Create an increase using New Products  and Services and New Markets,
  • Buy an increase through an acquisition or licensing arrangement.

We support all three of these strategies. Let us now address the topic of better management of existing products and territories.

How do you know if adding Sales reps will deliver more Sales? How do you know where adding more reps will deliver the most? How do you find out if low Sales in a territory are due to the territory or to a weak rep? We have developed a methodology for optimizing Sales coverage for maximum performance. By hiring us to evaluate your set up, you will discover where you have too little coverage and where you have too much. If you operate under constraints for additions, you will learn where additions are likely to be the most productive.

In addition, we can supplement this analysis with a look at what else might be limiting your Sales force productivity. Sales reps do not work in a vacuum. Their performance may be limited by internal processes, support functions or lack of adequate selling tools. Our experience in Sales, Sales management, Technical support and Marketing capacities in environments of highly cooperative team sales has taught us where gains can be delivered with inexpensive changes.


25% Increase in Sales

A $100+ Million client, achieved a 25% increase in sales without additional personnel through:

    • A detailed assessment of the market potential of each territory,

    • Rebalanced territories,

    • A pricing strategy informed by competitive analysis,

    • More aggressive sales targets based on the new territories,

  • A better commission structure. 

Results:

25% Sales increase in 6 months