Building a Powerful Business Growth Portfolio
Any business can be a growth business. We assist our clients in developing and implementing a growth portfolio that includes organic growth, Innovation, New Products, New Markets, Partnerships and Acquisitions. We focus equally on the two key controllable aspects of growth:
- Developing the right growth strategy for the business at this moment in time
- Setting up for effective execution.
The growth strategy map below suggests 9 axes of growth and illustrates each with examples. Each one can be acted upon independently, or several can be combined. For example, a company entering a new geography might find that it needs to adjust its products for the local market. If it does, it will be creating a Product Line Extension. Similarly, creating new products from an existing technology platform might allow the business to enter new markets.
Few companies are able to excel at all 9 squares of the growth strategy map at the same time. When the business has tapped all the potential of one square, it is time to explore another square. The best growth strategies build on company strengths and deal with or bypass the company's limitations. See examples of growth strategies that do that for real companies.
