Entering the U.S. market offers both enormous opportunities and enormous challenges. The company will have to build a competent team from scratch, build the business infrastructure and negotiate the challenges of operating in two different cultures. And all this will have to be done from thousands of miles away without the benefit of preexisting knowledge of culture, laws, markets and lay of the land.

Decision and Planning

Value Proposition for the U.S. • Competitive Analysis • Market Mapping • Clash Flow Projection

When deciding to enter the North American market, it is beneficial to assemble information on the market and the competition to decide if the products are appropriate for the U.S. Market and will sell at a profitable price. After this has been determined, it is wise to write a business plan and project several years of cashflows. This requires an understanding of Sales cycles and speed of adoption of new suppliers. Most business startups have a negative cash flow for a few years. A new foreign subsidiary is no different. If the parent company cannot fund the venture to profitability, this investment will be wasted. Read more about our services to support this phase of Decision and Planning.

Before Entering the U.S. Market

Name Recognition • Product Awareness • Brand Build Up • Projecting a U.S. Presence

Once the decision is made, laying out and executing a Pre-Market Entry Plan will shorten the Sales cycle once you establish a presence in the U.S. If you are already in the U.S. and disappointed by your progress, consider having us revisit this issue. It is the second most underconsidered issue in establishing a foreign subsidiary.

Setting Up a U.S. Operation

Business Application and Registration • Recruitment and  Personel Transfer • U.S. Office Setup 

The set up of a U.S. operation, like any one-time task, is best implemented by those who have multiple experiences doing it. It will save you time and money to hire us to do it. Trying to do this from far away  only compounds the problem. Many businesses in your situation first hire a Sales or General Manager and assign him this task. It is better to select this key individual for its ability to build the business than for his experience at setting up operations. Even if you decide to follow this pattern, hiring us for the set up will save you money. Read more about how our services can help you with the full scope of setting up a U.S. Operation.

The First Few Years: Cut Overhead Cost by 80%

On-Demand Office and Business Services • Part-Time Sales Management or GM • Expatriate Support

For the first few years of operations, we offer a package of services not usually combined in one package. This grouping was born from our exprience as entrepreneurs, builders of new businesses, Managers in small and large global companies, expatriates and sponsors of expatriates. Find out more about how these services can reduce your cost of entering the American market, help you grow and transition smoothly to a fully staffed operation.

We invite you to This e-mail address is being protected from spambots. You need JavaScript enabled to view it to discuss your specific needs.